ROB WALKER is a journalist who writes about design, technology, business, and the arts, among other subjects. He was The Workologist columnist for the Sunday Business section of The New York Times, and contributes to wide range of publications, including: The Atlantic, NewYorker.com, The New York Times, The New York Times Magazine, The Boston Globe, and Bloomberg Businessweek. His previous books include Significant Objects: 100 Extraordinary Stories About Ordinary Things(coauthored with Joshua Glenn) and Buying In. He is on the faculty of the Products of Design MFA program at the School of Visual Arts. He lives in New Orleans.