Love, Tito’s is a movement of individuals giving back to causes, efforts and organizations united under the goal to turn spirits into love and goodness. In 1997 Tito was asked to donate product for a local nonprofit fundraiser. Onsite, he told attendees: “If you like it, tell 20 of your closest friends.” And they did just that — not only about the vodka, but also about how Tito would support charitable events. The phone started to ring more often, and Tito’s fell into the “charity event” business. Through Love, Tito’s, the team has supported thousands of causes.